Nourish Update - July 2018
As the summer continues to flash before our eyes, Georgia Farmers Market Association is happy to share that our Outreach program Nourish! is progressing nicely at our 28 participating markets. We are well on our way toward our goal to visit each market, as we’ve been to over half so far!
Interacting with market customers has been a great way to engage community members on the importance of supporting their local food systems by not only shopping regularly but also by getting involved with their local market to help ensure its long term sustainability. Seeing what makes each market a unique and inviting experience to shoppers has been an enjoyable and educational experience for the GFMA team! Through talking with market customers, we’ve gained valuable insight into what motivates weekly market supporters to keep coming back, as well as why first time shoppers decided to stop in. This knowledge helps us offer support and feedback to market managers to help them maintain and grow their customer base.
We’ve heard from market managers that as a result of Nourish strategies they are seeing new faces at their market! We’re also excited to see more and more people using their SNAP/EBT benefits to gain access to fresh, affordable, and quality produce. To learn more about the Nourish program, click here!