Norcross Community Market to Serve as Best Practice Model
Sustainable Norcross, with the support of the City of Norcross and the Norcross Downtown Development Authority, is partnering with the Georgia Farmers Market Association (a project of Project Generation Gap Inc. funded by the Foodwell Alliance) to create a farmers market that is shaping up to serve as a best practice model for markets across the state. “Essentially, our goal is to make the Norcross Farmers Market a huge success. Our experience and research have given us a good understanding of the key components of a sustainable farmers market. Our plan incorporates many of those practices here in Norcross,” said GFMA’s Executive Director Sagdrina Jalal.
Envision a place where people of different backgrounds, socio-economic status, ages and lifestyles can connect with each other and local producers; learning more about the value of having seasonal fresh food available in their community. By working together, GFMA and Sustainable Norcross are creating a model for success.
Collaborations are a big part of how it comes together. Through its double value coupon program, Wholesome Wave Georgia will work with the Norcross Community Market to incentivize Supplemental Nutrition Assistance Program (SNAP- formerly known as the food stamp program) customers to shop at the local market. Shoppers will double the value of their SNAP benefits by participating in the program.
Open Hand Atlanta will offer live cooking demonstrations at the market. Volunteer food educators have been trained in their Cooking Matters curriculum and will offer sample bites of meals and snacks that use food items available for purchase at the market. Market attendees will walk away with easy and tasty menu ideas. Local chefs will also showcase their food offerings at the market, offering shoppers ways to kick their experience with local food up a notch.
The market will feature entertainment and include activities geared for singles, couples and families. In addition, other local nonprofits will have an opportunity to connect with their community. The food will be fresh and the experience invaluable.
Jalal sees the future of the Norcross Market as bright, “Through our partnership we are making all of the key connections. However, it is important for the community to come out and support this exciting project that Sustainable Norcross has taken on. When folks come to the market, they will see that there is something for everyone; every palate and every budget. We are clear on the correlation between successful markets and successful communities and Norcross has what’s needed for this to be a great model.”
Learn more about the Norcross Community Market here.